THE VCOMV CAC 40 SURVEY:

RECEIVED LOUD AND CLEAR

What do its readers think? The VCOMV CAC 40 Survey seen by:

Stéphane FOUKS
(HAVAS WORLDWIDE)

“To us, this is clearly the benchmark survey, we regularly take a close look at it, more than the agency ranking. It provides us with a lot of useful markers for the way our clients’ communication is perceived by the journalists.”

Clément LÉONARDUZZI
(PUBLICIS CONSULTANTS)

“In a time when anyone claims to be able to advise everyone else, it’s reassuring to have a solid, trustworthy, tangible beacon and the VCOMV CAC 40 Survey is indubitably such an asset.”
“Communication is based on two fundamental pillars: idea and relationship. The relationship with all the company’s various stakeholders, including journalists. I personally appreciate the fact that journalists have the last word in this survey: after all, without them, this business would be very dull!”

Alexandra LAFERRIÈRE
(PUBLICIS CONSULTANTS)

“The VCOMV report is hugely anticipated every year and has become a benchmark for our business. There is no other like it. It provides an objective and rational insight, and a level-headed perspective: all are valuable assets in our industry.”

Anton MOLINA
(PLEAD)

“Every trade has its barometer, and the CAC40-VCOMV study is the absolute reference for ours. The praises are all the more flattering, that the blame can be uncompromising in our business. I look forward to and analyze each edition of this detailed study. It is always highly relevant and constitue a rich piece of content for all the actors of our trade.”

Yves-Paul ROBERT
(PLEAD)

“If the VCOMV study did not exist, it would be urgent to create it. Beyond being a reference tool, this study acts as a real rating agency on the market. It is useful for our customers, informative for journalists, and inspiring for us.”

Marion DARRIEUTORT
(THE ARCANE)

“The VCOMV report is pivotal to understanding the transformations and challenges within our sector. Our jobs are changing, and these sensors are highly valuable tools which allow me to better manage my practice and advise my clients.”

Coralie FRANCE-SAVIN
(TBWA CORPORATE)

“Nowadays no one questions Communications’ key role in corporate strategy and essential contribution to companies’ intangible value. This strategic position translates as an ever-increasing need for objectivity to measure the coherence of our actions, check if our ideas are working, gauge how they are received by key stakeholders such as journalists, or to compare them with what others are doing. That is why the VCOMV report is a must-have in our sector – be it for Communications managers or consultants. It provides a fair and unfiltered perception of our business and, therefore, the permanent improvement of our Communications strategies.”

Michel CALZARONI
(DGM CONSEIL)

“This study is of special interest. It is subjective, based on rough testimonies, free of frills.
It therefore allows one to discover what our interviewees really think. The study has another insight: discovering the image of “Other” main big companies which form the CAC 40.”

Olivier LABESSE
(PRIMATICE)

“The VCOMV CAC 40 Survey is a great source of information especially as VCOMV is an independent Communication Consultancy. This makes its conclusions fully reliable.”

Hugues SCHMITT
(PRIMATICE)

“Often urged by pressing constraints, communication is rarely able to step back and assess its practices and achievements. VcomV, in its symmetrical brand name, proves to be a stimulating mirror. Suspended between the two V’s of (real or alleged) vices and (real or alleged) virtues, the good “comms” enable companies to find the right tone and provide evidence of their good and sound contribution. In this respect, VcomV is a unique directory of fruitful reflections and benchmarks for companies, for advisors, for the future.”

Thomas ROBOREL de CLIMENS
(PRIMATICE)

“What is real […] is singularity, is what never stops changing”
Henri Bergson, The Creative Mind: An Introduction to Metaphysics, 1934.

“It is because the study of Vincent de La Vaissière is as close as possible to the singularity, through the journalists’ multiplicity of viewpoints and individual experiences patiently and skillfully collected, that it can give such a faithful image of corporates media visibility.
Knowledge through listening and empathy is the only way possible in the complex and sensitive universe that is ours. VcomV is both the unique and best expression of this!”

    [recaptcha]

    Legal notice